Abbe Buck, Public Affairs, Public Relations, Communications Manager. 15+ years gov. agency exp. DOD Clearance (active). Social Media expert.

2008-11-19T12:17:00.004-05:00

ABBE BUCK
PO Box 147, John Marshall Highway
Haymarket, Virginia 20168-0147
Phone: (703) 753-4100 (office)
e-mail: abbe@highviz.net

SUMMARY : Hands-on Public Relations/ Public Affairs Professional with Project Management / strategic planning skills. Strategic communication and public relations, public affairs support, relationship building in the government arena. Speechwriter for non-profits and for top military and civilian echelon through associations such as AFCEA, ITAA and Women in Defense. “Shipley Certified” proposal manager/writer/editor. Worked with United States Military, US Department of Defense, Office of the Secretary of Defense, Civilian and Intelligence agencies. Well-developed affiliations and alliances within information technology, academia, corporate, and non-profit entities, including the United Servicemen's Organization (USO), corporations (Greenberg Traurig, LLP, IBM), and Federal agencies (US Army, NSA, HHS).

CLEARANCE: Defense Secret (Active)

EXPERIENCE:
08/99 - Present
HIGH VIZ CONSULTING GROUP/(HighVizPR) Vienna, VA
Principal Consultant / Public Relations Director / Project Manager/Public Affairs Manager

Public Relations Professional with ten years' communications experience in areas such as:

· Strategic Communications Plans
· Development and Production of Publications
· Presentations and Oral Communications
· Crisis Communications; Reputation Management
· Internal Communications
· Media Relations
· Public Affairs – Advocacy -Speechwriting
· Writing Articles
· Public RelationsManagement and Training
· Special Events Training
· Podcasting, webcasts, weblogging, eMedia. video production. micro-blogging

Podcast: Auburn University Interview: (Professor Robert French): http://is.gd/9L81

Article: AbbeBuckPR -in the business of "High-Viz-Ability": Abbe Buck and HighViz Consulting Group

Public Relations, Public Affairs: Skills utilized for customers including those listed below, editorial guidance, web builds, and communication strategy, often with a recommendation of a key marketing and branding concept. Acting in role as company / corporate spokesperson (liaison to all media for CEO or corporate principals); writing press releases (AP Style), sound bites, Internet links to key corporations and major trade publications, webcasting, bookings on broadcast media (see: PR Web online portfoio at www.highviz.net and www.abbebuckpublicrelations.blogspot.com)

Public Relations and Agency experience as Account Manager working as liasion and strategic alliance partner with traditional prime contractors clients, including SAIC, CSC, Harris Corporation, BAE, Silo Smashers, L-3 Communications, ASSYST, ATSC, BearingPoint, Raytheon, CACI, Booz Allen Hamilton, DRC. Active direct representation for The USO of Metropolitian Washington, The US Army (Army Knowledge On Line), DISA, Department of Veterans Affairs, The Rendon Group, Greenberg-Traurig, LLP, Akin-Gump, other law firms, lobbying firms, government agencies).

Media experience: Crain Business, Forbes, Washington Business Journal, (ABC-TV), Politico, Army Times, Stars & Stripes, Club Corp, New York Times, Government Executive, The Hill, Roll Call, Kerrigan Media (Military Information Technology) traditional media and on-line.

Project Management: Responsibilities included day-to-day Project Management through a 'Sequence of Events' formula from start to finish. Skills utilized included those in group facilitation, Complete Project Management and Account Management, including managing production teams, administrative support, human resources and outreach.

Customer Base: Client base that consisted of select and diverse customers, including:

-The Rendon Group (2007-2008) Assisted in Iraq Public Affairs support for MND-B contracts; instrumental in the company winning a recompeted contract ($30 Million, 4 years: under Shipley Associates/LSI)

-Advanced Software Systems (ASSYST); Capture Management Strategy, Federal Business Development "C' level entrees, plus full Public Relations Buildup on website with PR scenarios built from 2005 through 2008: also worked to assist in company’s facility clearance:
http://www2.assyst.net/index.php/content/view/21/28/.

-BoardBoost: Sarbanes Oxley Seminar company: Complete promotional marketing and public relations, creating start up including full build of website, and production of five televised seminars on TV Worldwide ( http://www.tvworldwide.com/ ).

-Connection Concepts/DataPortal (IBM Premium Business Partner): Product strategy aquisition for IBM to acquire DataPortal portfolio for WebSphere/DB2 (SEE: http://www.data-portal.biz/).

-USO of Metropolitan Washington: Worked on concept of "Operation USO Care Package" in 2000 - 2001 at US Army Ft. Myer for USO Metro President Elaine Rogers.

-EZ Certify.com, LLC ( SBA 8(a) Certification company responsible for corporation seminars.)

-Information Experts, Small, woman owned, 8(a): PR, Marketing Communications and Business Development from 2004-2005; Government liaison for US Navy, Army, DOD, EPA, VA, SSA, HHS, DHS.

-Greenberg Traurig, LLP, (Native American clients including Chitimacha, Agua Caliente HUBZone Military Business Project,) 2003-2004.

-Data Systems Analysts, (US Army Knowledge On Line), DISA liaison for PAO Office (Betsy Flood), Ft. Detrick (DISA TKO) Army Knowledge OnLine (CECOM and AMC Offices concurrently as Content Manager).

-Aaker and Associates Public Speaking, (East Coast Representative), www.davidaaker.com.

Specialized Skills set: A solid "Top Down" approach: Direct contact with CEO - COO - CIO approach was incorporated in many facets of day-to-day PR/promo techniques through concept marketing. Important skill set included Business and Requirements Analysis via white paper, web content including webcasting and seminar format for each customer seeking to deploy their new concepts or entities to their potential customers.

Business methodology focused on developing new concepts for clients through complete strategic and tactical levels by branding, promoting and marketing products and services within commercial Fortune 500-1000 mid-range corporations and to selected Civilian Federal agencies (DHS, EOP, SSA, State, Treasury, EPA), and Military/Defense agencies (OSD, Army AKO, Army Material Command). Through marketing plus PR, HighViz successfully introduced customers to working within government agencies and trained them in how to become eligible to receive government contracts (through the SBA's 8(a) and HUBZone programs).

4/97 - 06/99
IBM - LOTUS DEVELOPMENT CORPORATION
Washington, DC Office
Client Relationship Manager, Defense and Civilian agencies

Military - Civilian prospecting, penetrating and developing new/existing markets for Lotus Government Sales and Marketing Region. Accounts included US Department of Defense: (Office of Secretary Defense, C3i, US Army/ASC, TRADOC, AMC; DISA, DLA, DoDEA, OSD, DFAS, DARPA); US Courts/AO (30 REGIONS) SSA (22 REGIONS) US Department of Treasury (fourteen Bureaus, including IRS, US Customs Service, US Secret Service, ATF), United States House and Senate (Sergeant at Arms Computer WAN), US Department of Veterans Affairs.

1994-1997
L-3 Communications - Titan Systems (SEMCOR, Inc.)
Corporate Headquarters, Mt. Laurel, NJ
Director of Marketing, Information Systems and Services Division

Acted as Information Systems and Services' "front-end" Manager for all of SEMCOR's accounts in both Federal and Commercial Divisions. Customers in Fortune 50-100-500 companies, including Blue Cross Blue Shield, Glaxo - Wellcome, Rhone-Poulenc, Merck Medico, DuPont. Government accounts included US DoD, USAF/Air National Guard,USN/SPAWAR, US Department of Energy, NASA, US Department of Labor, US Department of Commerce.

Active liaison with Lotus Development Corporation, Microsoft, Hewlett-Packard, SUN Microsystems, Sybase, Oracle, COMPAQ, Novell. CA, BAAN, SAP.

SPECIAL MENTION: Corporate Spokeswoman for Titan/SEMCOR Warminster, PA, Aberdeen Proving Ground, MD and Ft. Monmouth, NJ fpr print and broadcast media: generated 25 press releases in three-year period. Set up 10 interviews for principals and CEO's at major media outlets within furst year if service,

Responsibilities included: set-up for full Requirements Analysis consulting) for all I S & S engagements. Heavy infiltration using "top-down" theory in uncovering potential opportunities.

As part of I S & S team, contributed up to $10 Million in revenue.

EDUCATION

University of Illinois, B.A., English, 1980

Dale Carnegie Courses (Sales and Public Speaking/Graduate Instructor)

Associations: Toastmasters, Women in Defense, AFCEA, ACT

Strategic Selling, Miller Heiman

''Seven Ways'' (Covey)

Capture Management, Price to Win, Proposal Management, Orals (Shipley Certified)

"Advanced Project Management" GMU Project Management program

Technical training or knowledge in:

All MS packages: MS Office 7, SharePoint, excel, word, Power Point, Outlook; Adobe,IBM, Websphere, Lotus Notes, SUN, CA, Remedy

Social Media Expert (Twitter, Facebook, My Space, Blogger, YouTube, Reddit, Digg, Technorati, Wiki, Knowledge Management, Content Management, Mobile Blogs, Vlogging, Micro-blogging Specialist)

References available upon request

Portfolio available upon request